> whoami --verbose
James Martin
I run systems for a consumer-goods brand. My day job is NetSuite — administering it, extending it with SuiteScript, and increasingly wiring AI into the parts of the business that used to eat whole days.
I came up through SAP Business One before moving to NetSuite, so I have opinions about ERPs and the scars to back them up. I'm the person who actually builds the thing, not the one who delegates it and takes the credit.
This site is where I post the interesting bits: automations, AI use-cases, and the occasional hard-won lesson. If you're in the CPG space and curious about what this stuff can actually do, you're in the right place.